Power Packs (Physical)

Physical Power Packs are an in-store only drop at GameStop stores. I led the brand design, packaging design, and 3D motion to create a bold, premium system that leans into the mystery, scarcity, and collectibility. With each successive series a new chase card is selected ranging from $1,000-$12,000. The result has been a breakout success, with customers lining up at the door on launch days and sells out in a matter of days.